Try to hold your breath for 60 consecutive seconds (if you are healthy enough to & no cheating) and see what happens. If you can’t complete the challenge, we ask you to make a $60 donation (or an amount you can make) to our organization to support people who have trouble with simple, everyday breathing.
Then, we ask you to nominate 3 of your friends, family or colleagues on social media to do a 60-second “hold your breath” challenge and if they cannot hold their breath for 60 seconds, they have to make a tax-deductible contribution of $60 (or an amount they can) to the Emphysema Foundation of America. Participants can record themselves on video as they do the ’60 or 60′ hold your breath’ challenge and post it to their social media accounts. You may want to include a stopwatch or timer in your video to show us how long you held your breath.